This privacy statement discloses the privacy practices of Ideas & Innovations, Inc. (d/b/a Charleene.com) and all websites owned or operated by or on behalf of Charleene.com and without limitation.
Contact Information
Legal Name: Ideas & Innovations, Inc.
Email: support@charleene.com
Mailing Address: 110 W. Reynolds Street, Plant City, FL 33563
1. Information We Collect
The types of information that we collect fall under two general categories: Personally identifiable information (PII) and non-personally identifiable information (non-PII). PII consists of any information that can be used to specifically identify you as an individual and may include:
- Identity Data may include your first name, last name. Contact Data may include your billing address, delivery address, email address, and telephone numbers.
- Financial Data may include your bank account and payment card details.
- Transaction Data may include details about payments between us and other details of purchases made by you.
- Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform, and other technology on the devices you use to access this site.
- Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback and survey responses.
- Usage Data may include information about how you use our website, products, and services.
- Marketing and Communications Data may include your communication preferences and preferences in receiving marketing communications from us and our third parties.
- Non-PII consists of aggregate information or information that does not reveal your identity. The following sections describe how we collect your PII and non-PII and how we use such information.
2. How We Collect and Use Information
Log Files. Any time you visit any of our websites, our servers automatically gather information from your browser (such as your IP addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks) to analyze trends, administer the site, prevent fraud, track visitor movement in the aggregate, and gather broad demographic information. For example, we may log your IP address for system administration purposes. IP addresses are logged to track a user’s session. This gives us an idea of which parts of the site users are visiting. We do not share the log files externally.
Cookies. We use “cookies” to keep track of some types of information while you are visiting our website or using our services. Cookies are very small files placed on your computer, and they allow us to count the number of visitors to our website and distinguish repeat visitors from new visitors. They also allow us to save user preferences and track user trends. We rely on cookies for the proper operation of our website; therefore, if your browser is set to reject all cookies, the website will not function properly. Users who refuse cookies assume all responsibility for any resulting loss of functionality. We do not link the cookies to any PII.
Web Beacons. “Web beacons” (also known as “clear gifs” and “pixel tags”) are small transparent graphic images that are often used in conjunction with cookies in order to further personalize our website for our users and to collect a limited set of information about our visitors. We may also use web beacons in email communications to understand our customers’ behavior. We do not link the web beacons to any PII.
Information About You. When you register, enroll, or place an order for any products or services, we collect information about you. For interactive content and community services where you may choose to have a public profile, we may display your non-PII information to other community members and visitors. You may provide us with your photo(s) or video(s), and by providing us with such content, you agree that we may make them available to other members and visitors. Except as otherwise stated in this privacy statement, we do not disclose your PII to you or other users of our services.
Purchase Information. To process purchases, we may require your name, address, phone number, email address, and credit card information. Such information is used primarily to process your order or as otherwise described herein. Credit card transactions are processed using industry-standard Secure Socket Layer (SSL) and/or strong encryption (3DES) by a third party, which only uses your information for that purpose.
Emails and Telephone Calls. We require an email address from you when you register for our services. We use your email address for both transactional (e.g., order confirmation and renewal processing) and promotional (e.g., newsletters, new product offerings, special discounts, event notifications, and special third-party offers) purposes. Email messages we send you may contain code that enables our database to track your usage of the emails, including whether the email was opened and what links (if any) were clicked. If you would rather not receive promotional emails from us, please see the section below labeled “Manage My Preferences/Opt-Out.” We reserve the right to send you certain communications relating to our services, such as service announcements and administrative messages, without offering you the opportunity to opt out of receiving them. We may also contact you by telephone or text message (including to any wireless number you may provide to us) in connection with our services. We fully comply with the requirements of the U.S. CAN-SPAM Act.
Demographic Data. Demographic data is also collected at our site. We may use this data to tailor our visitors’ experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences. Some of this information may be shared with advertisers on a non-personally identifiable basis.
3. Purposes for processing your personal data
Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we process such data. We have also explained where our legitimate interests are relevant. We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data. Please email us at support@charleene.com if you need details about the specific legal ground we are relying on to process your personal data.
- To register you as a new customer
- Performance of a contract with you
- To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
- To manage our relationship with you which may include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to provide feedback, leave a review or take a survey
(c) Marketing and Communications
(d) Performance of a contract with you
(e) Necessary to comply with a legal obligation
(f) Necessary for our legitimate interests to keep our records updated and to study how customers use our products/services
- To administer and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
- To deliver relevant content and advertisements to you and measure and understand the effectiveness of our advertising
- Necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business, and to inform our marketing strategy
- To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
- Necessary for our legitimate interests to develop our products/services and grow our business
- Marketing communications
You will receive marketing communications from us if you have:
(i) requested information from us or purchased goods or services from us; or
(ii) if you provided us with your details and ticked the box at the point of entry of your details for us to send you marketing communications; and
(iii) in each case, you have not opted out of receiving that marketing.
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent by emailing us at info@convertmoreconsulting.com or by using our subscription management tool.
Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience, or other transactions.
4. Change of purpose
We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and explain the legal ground of processing.
We may process your personal data without your knowledge or consent, where this is required or permitted by law.
5. Disclosure of Your Information to Third Parties
Disclosure By Law. You acknowledge and agree that we may disclose information you provide if required to do so by law, at the request of a third party, or if we, in our sole discretion, believe that disclosure is reasonable to comply with the law, requests or orders from law enforcement or any legal process, protect or defend our rights or property, or protect someone’s health or safety.
Disclosure to Trusted Third Parties By Us. We may share your non-PII with third parties, but not in a manner that would reveal your identity. We may share your PII, sometimes in conjunction with your non-PII with service providers that may be associated with us to perform functions on our behalf. For example, outsourced customer care agents or technology assistants may need access to your information to perform services for you. Your information will be treated as private and confidential by such service providers and not used for any other purpose than we authorize.
6. Group Video Session Recordings and Personal Data
Charleene.com hosts group video sessions, including live online events, masterclasses, group healings, and similar formats, that are recorded for distribution to participants and for use in our content library, educational materials, and marketing assets. These recordings constitute personal data of participating individuals and are processed by us as a data controller.
6.1 What is recorded. Group video sessions are recorded in full, including the audio and video feeds of any participant who has their camera or microphone active, any contributions made while “on stage,” screen-shared content, and the contents of the public chat.
6.2 Legal basis for processing. We rely on the following legal bases for recording and processing participant personal data:
- Notice of recording under Fla. Stat. § 934.03 (Florida two-party consent)
- Consent as a general contract-law concept
- Disclosure of data practices under FTC Section 5 deceptive-practices enforcement
- State-specific rights (CCPA/CPRA in California, VCDPA in Virginia, etc.)
- Consent (Art. 6(1)(a) UK/EU GDPR) — given explicitly at registration through the registration consent block, and reaffirmed at the start of each session through the host’s recorded disclosure.
- Performance of a contract (Art. 6(1)(b)) — recordings are part of the service participants register for.
- Legitimate interests (Art. 6(1)(f)) — for our content library, educational use, and marketing purposes, subject to your rights described in Section 10.
Where participants choose to share special category data during a session (including health, religious belief, spiritual practice, or similar), we rely on the participant’s explicit consent to such voluntary disclosure (Art. 9(2)(a)), given by their choice to disclose in a recorded environment after the disclosure script and registration consent have been provided.
6.3 Personal data shared by participants during sessions. Personal information, health information, spiritual or emotional content, and other sensitive disclosures that participants choose to share during group sessions will be:
- Heard by other live participants in real time
- Captured in the session recording
- Distributed wherever the recording is distributed (other participants, replays, course materials, content library)
- Retained as part of the recording for as long as the recording is retained
We do not control and cannot recall what other participants hear, remember, or repeat about what is shared in a live group setting. Participants share at their sole discretion and only what they are comfortable having recorded and distributed.
6.4 Distribution and use. Recordings may be distributed to other participants, sold as a replay or course material, used in marketing and educational materials, included in our content library, and otherwise made available to current and future audiences in any medium. The contractual rights granted to Ideas & Innovations to use such recordings are described in our Terms and Conditions.
6.5 Practical limits on the right to erasure. Once a group session recording has been distributed, the recording cannot be selectively edited to remove an individual participant’s image, voice, or contributions. This practical limitation applies to deletion or erasure requests under any framework, including the California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA), the Virginia Consumer Data Protection Act, the Colorado Privacy Act, the Florida Digital Bill of Rights (where applicable), comparable state laws, and Article 17 of UK GDPR and EU GDPR.
You acknowledge and agree that:
- A request to delete or erase your personal data from group session recordings may not be technically feasible after the recording has been distributed.
- We will take reasonable steps to remove identifying metadata (such as your registered name) from session descriptions, supporting materials, and any future indexing of the recording.
- The recording content itself, including any portion in which you appear, may continue to exist within our content library and within copies previously distributed to other participants and customers.
- This limitation is disclosed at registration, reaffirmed at the start of each session, and expressly accepted as a condition of participation.
Where applicable law recognizes exceptions to deletion or erasure rights for legitimate business records, content libraries, or other recognized purposes — including but not limited to CCPA § 1798.105(d) exceptions and UK/EU GDPR Article 17(3) exceptions — we rely on those exceptions to retain recordings as part of our content library.
This practical limitation does not affect your other rights under Section 10, including the rights to access, correct, restrict processing of, opt out of the sale or sharing of, or object to the processing of your personal data, in each case to the extent applicable law provides those rights.
6.6 If you do not consent. You may attend group sessions in audience-only mode by keeping your camera and microphone off for the entire session, declining to come “on stage,” and using a pseudonymous display name. Where an audio-only or transcript-only replay is offered separately, that is available as an alternative. You may also decline to participate.
6.7 Children. Group video sessions are intended for adults aged 18 and older. We do not knowingly process personal data of minors through group video sessions. If we become aware that a minor has registered, we will remove their registration and any associated data.
6. Third-Party Advertising
We may partner with third-party advertising agencies or other service providers to serve ads on our website on behalf of Charleene.com or third-party advertisers (e.g., retailers of goods or services). These companies may employ cookies and web beacons to measure advertising effectiveness. Any information that these third parties collect via cookies and web beacons is completely anonymous. Some of these third-party advertising agencies may be members of the Network Advertising Initiative, which offers you the option to opt out of ad targeting from its member agencies by following the procedures listed here.
We will only share your information with third parties in the ways defined in this privacy statement.
7. Age Restrictions
Our age restrictions for different services are set forth in each website’s applicable Terms and Conditions of Service. We do not target any of our sites or services to children under the age of 18, and in compliance with the Children’s Online Privacy Protection Act, any information we may receive from users we believe to be under the age of 18 will be purged from our database.
8. Security
We have security measures in place to protect against the loss, misuse and alteration of information stored in our databases. These measures include use of Secure Socket Layer (SSL) and/or strong encryption (3DES) technology during credit card transactions and administrator sessions, as well as other security measures which are applied to all data at rest and in transit. We will exercise reasonable care in providing for the secure transmission of information between your computer and our servers, but we cannot ensure or warrant the security of any information transmitted to us over the Internet and accept no liability for any unintentional disclosure.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
9. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for seven years after they cease being customers for tax purposes.
Session recordings
Group video session recordings are retained indefinitely as part of our content library, educational materials, and marketing assets. These recordings may continue to be distributed, sold, and licensed for as long as we maintain them in our library.
Recordings of previously offered individual services are retained for up to thirty-six (36) months following the session date as part of our business records, after which they are deleted in the ordinary course unless retention is required by an active matter, legal claim, or regulatory inquiry.
Where a participant exercises a right to erasure of their personal data under applicable law, we will take reasonable steps to remove identifying metadata (such as participant name) from session descriptions and supporting materials. We acknowledge that the recording content itself may not be modifiable where the participant appeared in a recorded group session; this practical limitation is disclosed at the point of registration and again in our Terms and Conditions.
In some circumstances, you can ask us to delete your data: see Section 10 for further information.
In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
10. Your Legal Rights
Under certain circumstances, you have rights under data protection laws to include but not limited to privacy laws in the United States and General Data Protection Regulation in the European Union in relation to your personal data. These include the right to:
- Request correction of your personal data
- Request the erasure of your personal data.
- Object to processing of your personal data.
- Request restriction of processing your personal data.
- Request transfer of your personal data.
- Right to withdraw consent.
- If you wish to exercise any of the rights set out above, please email us at support@charleene.com.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
11. Links to Other Sites
We are not responsible for the privacy practices or the content of other websites that may be linked to this site or of any third-party advertisers.
12. Cookies
You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
13. Manage Subscription/Opt-Out
- Click on the “unsubscribe” link on the bottom of any email.
- You may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page.
- Or you may opt out of Google Analytics by visiting the Google Analytics Opt-out page.
- Facebook – In order to stop displaying our ads on your Facebook account, please manage your Facebook settings by clicking here: Facebook Settings
14. Updating Your Information
Charleene.com provides users the following options for changing and modifying information previously submitted.
- For any services where you have an account page, you may change your credit card (if applicable), email address, password, and other information from the account settings or preferences page; or
- You can send mail or electronic mail to the address listed above, providing us with your account information and letting us know which information you wish to update.
15. Contact Us
If you have any questions about this privacy statement, the practices of this site, or your dealings with any of our websites, you can contact support@charleene.com.
16. Acceptance of Privacy Policy
Your use of our websites, including any dispute concerning privacy, is subject to this privacy statement and the applicable Terms and Conditions of Service. BY USING OUR WEBSITES, YOU ARE ACCEPTING THE PRACTICES SET OUT IN THIS PRIVACY STATEMENT AND THE APPLICABLE TERMS AND CONDITIONS OF SERVICE.
If we decide to change our privacy policy, we will post those changes to this privacy statement page and any other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here or by other means, such as email, at our discretion.
Your continued use of any portion of our website following the posting of the updated privacy statement will constitute your acceptance of the changes.